ABInBev: CORONA EXTRA
Sustainable circular packaging disrupting the beverage industry.
Solutions - Capabilities //
Process Innovation, Problem Solving,
Innovation Workshops, Validation & Design.
Industry //
Consumer goods, Food & Beverage.
The ABInbev Packaging Innovation team achieved a remarkable outcome by revolutionizing paper and carton production. Repurposing one of their waste products from beverage production, they managed to create a sustainable solution for their packs: using every part of the barley they use in their beer recipes to create a new material.
“IC3 is truly a hidden gem when it comes to building new technology platforms and innovation value chains. Their exceptional skillset and extensive experience in systematic innovation across industries make them a highly valuable asset”
Keenan Thompson // Former Global Director of Innovation at ABInBev
We provided support to Brad Weaver, the Global Vice President of Commercial Innovation at ABInBev, and his packaging innovation team.
// THE CHALLENGE
ABInbev's packaging innovation team, faced with the rapid evolution of consumer preferences and increasing environmental concerns, sought to reimagine their packaging solutions.
The team recognized the pressing need to deliver new value throughout their extensive value chain, but the conventional approaches posed significant barriers.
The ever-demanding beverage packaging landscape, known for its cost-efficient materials, complex processes, and intricate supply chains, made it difficult to introduce disruptive and innovative solutions. Insights and suggestions from external sources often lacked the practical feasibility required for successful implementation.
It became clear that a fresh and transformative approach was necessary to overcome these challenges, and drive meaningful change in their packaging endeavors.
Using the innovative new material extracted from barley stems, ABInBev has not only found a perfect solution to operate in a more environmentally conscious manner but also met consumer demands for a sustainable approach to products.
The G-Tech team, part of ABinBev, a global beverage giant, relentlessly pioneers innovative solutions across their vast value chain.
// THE APPROACH
The ABInBev Packaging Innovation team adopted the core principles of Accelerated Design Thinking by leveraging their existing expertise and seeking fresh insights. The result: They revolutionized carton and paper production — not only for their own packaging but also for the entire beverage industry.
This new material has enabled them to produce their products more efficiently, resulting in reduced costs and waste.
// THE OUTCOME
ABInBev's innovative material breakthrough has revolutionized the way we think about beverage packaging.
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