Define your innovation goals, develop ideas and turn them into actionable solutions.
Fast. Structured. Proven.
We are Innovation Instigators.
We support leaders in midsized and large enterprises to define innovation goals, develop ideas and turn them into actionable solutions.
Together with you, our proven methodology and years of experience working with global players, we will elevate any status quo to the next level.
Unleash your power to innovate
Explore our packages and programs with workshops, projects,
and trainings designed to elevate any status quo to the next level.
INNOVATION TRAININGS
for learning departments
Enable your colleagues: Create measurable impact by equipping them with essential innovation skills. Our proven methods drive a culture of innovation and real transfer into daily business.
from 20k€
INNOVATION PROJECTS
for project teams
Innovate on target: Create breakthrough ideas systematically. Select concepts for the right reasons and get them ready for implementation in a well-structured de-risking process.
from 50k€
INNOVATION MANAGEMENT
for innovation departments
Define innovation goals, include stakeholders and innovate on strategy. Gain a complete overview and advance smoothly from the frontend to the backend of innovation.
from 100k€ / year
Choose the right path to take your innovation to the next level!
Real innovation. Proven impact.
Selected ReferencesDiscover how we helped our clients turn their ambitious innovation strategies into real-world breakthroughs.
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From beer waste to sustainable packaging
We worked with AB InBev’s Packaging Innovation team to turn beer production waste into eco-friendly packaging. The solution boosted brand impact, and brought circular economy principles to life.
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Next level designs with flexibility & modularity
We helped AB InBev to integrate a new level of flexibility and modularity into beverage packaging lines. Enabling unique designs and translating brand attributes directly into packaging.
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![METRO - workspace transformation]()
Workspace trans-formation amid crisis
We helped MAKRO Antwerp rethink their workspace during the pandemic. The result: 75% less office space with improved collaboration and adaptability for the new ways of working.
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![Villeroy & Boch]()
The most water-saving toilet on the planet
We supported Villeroy & Boch in a targeted effort to develop more sustainable products and solutions. One of the results was the development of the most resource-saving toilet on the planet: Omnia Green Gain
Innovate where it matters
Innovation topicsInnovation is much more than the next big thing. Explore where we supported our clients to deliver impact on their strategic innovation topics.
Innovate with confidence
Systematic innovation ManagementSystematic innovation management: Drive real results with a proven approach from strategy to execution.
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![1 - Searchfield Management]()
Keep an eye on the big picture and align efforts for comprehensive, strategic coverage -
![2 - Deconstruction]()
Make the most of what you have and create an overview of all resources available -
![3 - Systematic Ideation]()
Fast and targeted ideation for feasible, impactful solutions using proven innovation patterns -
![4 Concept Development]()
Create results ready for implementation by selecting and solidifying ideas into holistic concepts. -
![5 Solutioning]()
Develop and solve strategic challenges by structured development and evaluation of potential solutions -
![6 Prioritized De-Risking]()
Innovate with certainty by aligning projects, improving metrics, and streamlining decisions -
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Launch your innovation! Be it a POC, a pilot, a global launch or a sequential roll-out.
Don’t take it from us
TESTIMONIALSOur approach brings clarity – empowering teams and individuals to achieve breakthrough results and make meaningful contributions to their organization's growth and progress.
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"Try to apply these disruptive methods to your innovations. They truly brought breakthroughs to us in our ABI world, and now we are seeing that in the marketplace with our consumers.“
Brad Weaver // Global Vice President of Commercial Innovation at ABInBev
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“…What amazes me the most is how quickly I can utilize the right method to generate entirely new and viable solutions to a problem that has plagued me for years.”
Susanne Schlanstedt // Head of Digital Learning and People Analytics at METRO
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“It’s incredible to see how many of our ideas have actually become reality. It’s something I never imagined we would achieve.”
Caroline Rombaut // Head of People and Organizational Development at METRO
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"IC3 is truly a hidden gem when it comes to building new technology platforms and innovation value chains. Their exceptional skillset and extensive experience in systematic innovation across industries make them a highly valuable asset.”
Keenan Thompson // Global Director of Philip Morris International
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“…It's crucial for me that methods not only prove effective in practice but are also grounded on a solid foundation. ADT has convinced me: the deliberate overcoming of mental fixations and blockages can unlock an endless range of possibilities for all of us.”
Franziska Dittrich // Systematic Coach and Trainer
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“The value of what you have offered is immense. It goes beyond economic value. I may be a bit romantic, but I believe that the knowledge you shared combined with an orientation to grand challenges, can lead to big and good things.”
Federica Massa // eada, Barcelona - Professor of Strategy
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“…and I still think ADT is awesome! :) “
Theodor Ladar // HR-Konzerncontrolling und Governance at Douglas
Few of our clients:
Start small. Decide confidently.
Book your entry level package to get immediate value,
clear direction, and real momentum.
Innovation
Health Check
If you want to identify opportunities and blind spots in your innovation ecosystem:
Start your self-evaluation and schedule a 2-hour assessment session on how to close the gaps.
2h / free
Methodology Demonstration
If you’re not sure that this innovation methodology is right for your company:
Book a 2-hour demo and get an overview of our methodology and how it creates measurable impact.
2h / free
Trial Workshop
If you have a concrete project and want proof that we’ll deliver the results you need:
Book a half-day trial workshop, get to know our methodology and create initial results.
½ day / 5k€
The Team
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Benedikt Pröll
MANAGING DIRECTOR
Benedikt is an experienced international innovation expert and workshop moderator. For more than 10 years he has supported large and medium-sized corporations in innovation management, digital transformation and problem-solving in over 200 innovation projects around the globe.
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Michael Held
CREATIVE DIRECTOR
Michael is a communication designer and UX specialist, who connects design and strategy on a management consulting level. He has 10 years of agency experience and extensive knowledge of design and future topics. He is an expert in the area of digital communication and a versatile visionary.
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Join Our Team
INNOVATION INSTIGATOR
We're always looking for exceptional talent to join our growing team. Tell us your story and how you could make an impact here. -
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Eva-Sophie Ebert
COPYWRITER & TEAM ASSISTANT
Eva is a copywriter and creative with over 10 years of experience. Her main goal throughout all endeavors: to facilitate connection between people & ideas — through words, voice, and supporting her team.
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Henrik Ågren
INDUSTRIAL DESIGNER
Henrik is an industrial designer and strategy-focused creator, known for seamlessly blending design with engineering principles. With over 15 years of experience across diverse projects, he transforms complex concepts into innovative, practical solutions. Henrik’s expertise spans sustainable product design, technical development, and interdisciplinary collaboration, making him a versatile problem-solver and forward-thinking designer.
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Philipp Gasteiger
ADT FACILITATOR
Philipp is a qualified civil engineer and an expert in systematic innovation. As a methodology specialist he has been developing new solutions, products, and transformation processes for large corporations and medium-sized companies for over 10 years.
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Sebastian Schröder
PRODUCT DESIGNER
Sebastian is a product designer and specialist in fast drawing. He can graphically present ideas in a matter of moments. For 10 years he has been enriching workshops with his scribbled illustrations and his talent as a co-presenter. -
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Fabian Krenzler
ADT FACILITATOR
Fabian is a qualified information architect and digital communication expert. He has more than 15 years of experience in advising companies on digital transformation strategy and IT-processes.
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![Tarek Khalek]()
Tarek Khalek
HEAD OF TRANSFORMATION
Tarek is responsible for leading and implementing strategic initiatives to drive organizational change, enhance performance, and achieve long-term business objectives.
